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new usecases from Alex Finn
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# Multi-Agent Content Factory
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You're a content creator juggling research, writing, and design across multiple platforms. Each step — finding trending topics, writing scripts, generating thumbnails — eats hours of your day. What if a team of specialized agents handled all of it overnight?
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This workflow sets up a multi-agent content factory inside Discord, where different agents handle research, writing, and visual assets in dedicated channels.
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## What It Does
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- **Research Agent** scans trending stories, competitor content, and social media for the best content opportunities each morning
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- **Writing Agent** takes the top ideas and writes full scripts, threads, or newsletter drafts
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- **Thumbnail Agent** generates AI thumbnails or cover images for the content
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- Each agent works in its own Discord channel, keeping everything organized and reviewable
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- Runs automatically on a schedule (e.g., daily at 8 AM) so you wake up to finished content
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## Pain Point
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Content creation has three phases — research, writing, and design — and most creators are doing all three manually. Even with AI writing tools, you still have to prompt them one at a time. This system chains agents together in a pipeline where one agent's output feeds the next, completely hands-free.
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## Skills You Need
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- Discord integration with multiple channels
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- `sessions_spawn` / `sessions_send` for multi-agent orchestration
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- [x-research-v2](https://clawhub.ai) or similar for social media research
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- Local image generation (e.g., Nano Banana) or an image generation API
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- [knowledge-base](https://clawhub.ai) skill (optional, for RAG-powered research)
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## How to Set It Up
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1. Set up a Discord server (or ask OpenClaw to do it for you — just say "Set up a Discord for us").
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2. Create channels for each agent:
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- `#research` — trending topics and content opportunities
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- `#scripts` — written drafts and outlines
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- `#thumbnails` — generated images and cover art
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3. Prompt OpenClaw:
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```text
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I want you to build me a content factory inside of Discord.
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Set up channels for different agents:
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1. Research Agent (#research): Every morning at 8 AM, research top trending
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stories, competitor content, and what's performing well on social media
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in my niche. Post the top 5 content opportunities with sources.
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2. Writing Agent (#scripts): Take the best idea from the research agent
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and write a full script/thread/newsletter draft. Post it in #scripts.
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3. Thumbnail Agent (#thumbnails): Generate AI thumbnails or cover images
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for the content. Post them in #thumbnails.
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Have all their work organized in different channels.
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Run this pipeline automatically every morning.
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```
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4. Customize for your platform:
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```text
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I focus on X/Twitter threads, not YouTube. Change the writing agent
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to produce tweet threads instead of video scripts.
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```
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## Key Insights
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- The power is in the **chained agents** — research feeds writing, writing feeds thumbnails. You don't prompt each step individually.
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- Discord channels make it easy to review each agent's work separately and give feedback like "scripts are too long" or "focus more on AI news."
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- You can adapt this for any content format: tweets, newsletters, LinkedIn posts, podcast outlines, blog articles.
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- Running a local model for image generation (like Nano Banana on a Mac Studio) keeps costs down and gives you more control.
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## Based On
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Inspired by [Alex Finn's video on life-changing OpenClaw use cases](https://www.youtube.com/watch?v=41_TNGDDnfQ).
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## Related Links
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- [OpenClaw Subagent Docs](https://github.com/openclaw/openclaw)
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- [Discord Bot Setup](https://discord.com/developers/docs)
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